Founder at Mind Cloud Academy & Pi Slice. Early-Stage Business Coach.
Following her passions for the MicroFinance & the Online industries, and after a life-altering trek in Kilimanjaro, Genny founded Pi Slice in March 2013 and negotiated a partnership agreement with MicroWorld from the Group Planet Finance to build and administer the first crowd-lending platform for microfinance in the Middle East and North Africa (MENA).
Pi Slice journey threw Genny into a deeper search, the one for sustainability of the Entrepreneurship status. Once she found her Epiphany she established Mind Cloud Academy, the 1st entrepreneurship academy teaching a program of 10 certified courses including Business Model Canvas, Design Thinking, Finance & Investment, Marketing/PR, Customer Acquisition, Sales & Operations, Legal & Governance, Mindful Leadership, Scaling Up, Pivoting, and Mind Cloud unique skill of finding the ‘why’ that is essential to every entrepreneur’s journey. The program ends with a demo day of the investment deck to a panel of regional VCs & Investors.
Genny also launched a Business Coaching Track under Mind Cloud, helping entrepreneurs on one-on-one in their journey from validating & testing their business model & MVP, to implementing growth strategies, and finally get ready to pitch investors.
Along Mind Cloud Academy, Genny is a founding member of the EMIR Mentorship Program at London Business School and a recognized Business Coach with a track record of 30+ founders, CEOs & entrepreneurs coached and mentored over the last three years. She is mostly passionate about helping others find their ‘real inner why’, while equipping them with resilience, self-belief and other resources to thrive and excel in what they do.
Prior to Pi Slice & Mind Cloud, Genny began her career in Development Project Finance and later shifted her focus to the financial industry and business development, where she honed her entrepreneurial skills in founding her 1st company Pro-ID in 2003; initiating start-ups and identifying market opportunities for the international corporations represented. She also consulted in setting-up & managing a financial security semi-governmental company in Dubai. In 2007, Genny founded and managed Pi Investments, working mainly on mergers and acquisitions deals in emerging countries, Fund Advisory and Placement Agent. In 2010, Genny joined a DIFC based investment bank as the Head of Business Development.
Genny is a recognized voice, and a dedicated Author and Contributor in different outlets like Entrepreneur Magazine, Executive Magazine, Philanthropy Age and Pi Slice Blog, writing about Innovation, Entrepreneurship, Social Entrepreneurship, Impact Investing, CSR and Microfinance. She is currently a Lecturer at London Business School, Hult Business School and Dubai Women Business Council; and a Founding Mentor at EMIR Program at London Business School and other Incubators like Afkar ME, Flat6Labs and UK-Lebanon Tech Hub.
Genny also organized and launched CEO Talks interviews in partnership with Impact Hub and In5 Dubai, where she interviewed top Dubai CEOs. She is a regular Professional Speaker at events like CSR Summit, Global CSR Congress, SME Advisor Events, Bold Talks, WEF. Genny has an M.A. in Civil Engineering, a B.S in Physics, an MBA from London Business School (UK) and Business Coaching Certificate from Universal Coach Institute.